Seth Godin, a master marketer, gives the following advice to CEO's that want to start blogging.
"Here's the problem. Blogs work when they are based on:
Candor
Urgency
Timeliness
Pithiness and
Controversy
(maybe Utility if you want six).
Does this sound like a CEO to you?"
Great points Seth. As I think about why I should blog and what I want to accomplish with this form of communication I will attempt to include at least 4 out of 5 of these points before I press the publish post button.
OK then, I'll save the fluff for the annual report.
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